~This Week: Newz Clippings~
12for12k.org: Latest from the #12for12k Blog
12for12k Supports the Boundless Charity Organization for April 2010 "As 12for12k continues into 2010 and beyond, one of our key goals is to empower local communities to help charities in their neighbourhoods. As part of this approach, 12for12k will be officially supporting the organization Boundless during April."
Danny Brown: Six Steps to Running a Successful Blogger Outreach by Monica O'Brien "Here’s the six step process I use for blogger outreach that gives me astronomically higher success than the outreaches that most PR firms will run for you."
Publishers Weekly: Self-Published Titles Topped 764,000 in 2009 as Traditional Output Dipped
Among the traditional titles, fiction remained the largest segment, although output fell 15%, to 45,181 titles, marking the second consecutive year that fiction production declined. The nonfiction segments were mixed with growth coming in educational and practical areas such as technology (up 11%), science, and personal finance (both up 9%). Categories that depend more on discretional spending fell with the production of cookery and language titles falling the most at 16% each. The travel and sports and recreation segments had declines of 5% and 4%, respectively. Other major categories where output rose included children's, up 6%, to 32,348, biography, up 8% to 12,313, and religion, up 6% to 19,310.
Chris Brogan: What Is the Focus and Purpose of Your Blog? "Is the purpose of your blog easy to define? What are you aiming towards accomplishing with it? How are you testing whether or not you’re reaching your desired effect?"
ProBlogger: Here’s What You Should Do to Improve Your Blog Today Big Picture – What Problem is your BLOG solving? "I find it helpful to have a ‘big’ and overarching problem in mind as I start and then develop a blog. It helps keep me on track and is great for attracting new readers if you communicate it well."
Social Media Examiner: Study Highlights Growing Social Media Addiction
A recent independent study by Retrevo Gadgetology revealed some interesting stats about our love for social media sites
- 56%: Social media users check Facebook at least once a day.
- 12%: Social media users check Facebook every couple of hours.
- 40%: Respondents who said they didn’t mind being interrupted for a message.
- 32%: Respondents who said using the sites was not off limits while eating a meal.
- 7%: Respondents who said they’d check out a message during an intimate moment.
Social Media B2B: The Number One Reason for B2B Companies to Use Social Media "One of the best ways to connect with people like us in this modern world is online. Not only do we have a network of people we know and trust online with sites like LinkedIn, Facebook and Twitter but we have a whole search network in those sites to find other people like us. Vendors, partners, suppliers and agencies must be part of those networks too, but not just as companies, but as the sum of the people who make up those companies."
i09-we come from the future: Comic Book Classics,Re-imagined as Dime Store Paperbacks - This is awesome... "Nothing says retro-cool quite like an expertly rendered homage to classic paperback cover design. And it's even cooler if the covers are for characters like Daredevil, the Fantastic Four, and The Incredible Hulk."
The Shatzkin Files: What does a consultant do at the London Book Fair? "...while I’m thinking through my planning for what promises to be a very busy time next week at the London Book Fair, it seemed to me that writing about it would both help me think and spell out a bit about how a book business consultant adds some value and earns a living..."