Social Media...Creating Book Sales? some stats

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I have lately...and more and more... been in the unique position of both learning, and building this new process for my own publishing author/clients... while "driving this new vehicle"... and, am being asked frequently to advise and speak as an "expert" on this topic... to quote a friend,
"I'm an enthusiast, but certainly nothing close to an expert!"

There are a very select few that should truly be called experts at this stage of the game... and I post them, and quote them, refer to them, and read them as often as possible! -plan to do a post on recommends and links soon.

The good news... this "web 2.0 thing" is WORKING!
Do Twitter and Blogs Really Drive Book Sales? « Follow The Reader

Follow the Reader is a new blog for those who read & recommend books. Follow the Reader is sponsored by NetGalley (www.netgalley.com) but you'll most often hear two independent publishing voices: Charlotte Abbott & Kat Meyer.

Those were just a few of the questions in play at a recent #followreader discussion on Twitter, which yielded more than a few interesting facts and resources:

• Many participants testified that they have purchased up to ten books in the last few months on the strength of recommendations on the social networking site.
• Bloggers Anne Kingman and Michael Kindness, who are Random House sales reps by day, reported that more than 30% of their readers at Books on the Nightstand have bought three to five books based on recomendations on the site and 14% have bought six or more, according to the 252 respondents to their recent reader survey.
• A recent survey of lit blog readers shows that 56% buy books primarily based on the influence of blogs
• Mark Evans, who works with Edelweiss, the cool searchable catalog of forthcoming books that we’ve written about before, says that Edelweiss correlates book mentions on blogs and Twitter with point of sale information, and ranks the results.
• Science fiction review blogs are ranked “pretty decently” on what looks like an inbound link/post frequency count at 42blips, according to @bloggeratf

read complete post:
http://followthereader.wordpress.com/2009/06/24/do-twitter-and-blogs-really-drive-book-sales


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Social Media...Creating Book Sales? some stats